Local’s Guide Signature Course
What’s included
Weekly courses taught live
Each course entails an hour-long live video session with Holly & Madi, in which you’ll have the opportunity to ask questions at the end. You’ll be assigned homework and we will provide a syllabus to help you track your progress.
Working sessions
Throughout the course, you’ll be paired with another student to review and hone your Local’s Guide. This will also be an opportunity to get live feedback and brainstorm with other classmates.
End-of-course evaluation
After a course is completed, a video session will be scheduled with Holly & Madi to relay your end of course evaluation. Here you will share your accomplishments and successes while giving feedback to us about the courses.
Course Overview
Landmark (SEO)
Put your ESP to work with a Welcome email + weekly newsletter
Crank out the content
Advanced SEO
Elevation (Social Media)
Do’s & Don’ts of Social Media + strategy
Leveraging Facebook groups
Run Facebook Ads
Peak (Print)
Source Your Materials: writing, editing and photography
Tell the Story: designing, creating and proofing
Share with the Community: printing, publishing and distributing
Show me the Money!!
Partner with local non-profit organizations like your Chamber, CVB’s and museums
Create bundles to sell to local businesses
Build out sales/advertise page using mockups